So far I've only been using Adsense as a means of advertising. Which on one hand is nice, since it's very easy, relatively unobtrusive and so far has been delivering a decent level of return.
However, after doing some research and seeing how much it is to get a simple text link on some sites, that other means might be much more lucrative. Since even for PR3 or 4 sites, a link can cost anywhere from $5-50 a month, that can easily beat out adsense revenue if you don't have a ton of traffic. Even $5 a month would considerably increase my revenues for the site.
I'll continue to do research and see what I find.
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